Home > Food Processing, Food Recalls, Food Safety, Grocery Stores, Restaurants > Customers are (Still) Willing to Pay More for Safer Food

Customers are (Still) Willing to Pay More for Safer Food

Today’s top story on Marler Clark’s Food Safety News site discusses a study (re-)confirming that people are willing to pay more for safer food.  (The March 2011 Deloitte Consumer Food Safety Survey reached a similar conclusion.)  However, as with most risk management plans, this recent study confirms consumers consider a cost/benefit analysis and will not pay an unlimited amount for minor safety improvements.

The bottom line for manufacturers, grocers, and restauranteurs: your customers will pay more to avoid food-borne illness (although they will not pay unlimited sums for minor food safety improvements), and a comprehensive food safety risk management plan may also reduce the costs and risks of litigation and lost brand value.

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