Real Food/Fake Food
I’m honored to be quoted in Larry Olmsted’s New York Times bestseller, Real Food Fake Food.
Food fraud is a recurring and pervasive problem in many industries – seafood, olive oil, wine, honey, and many more; even rice.
Why food fraud? Much is economically motivated, i.e., follow the money. But this can be much more than just a hit to the wallet; food that is not what it purports to be can cause injury.
How can it be stopped? Transparency and traceability are two tools that can help. Some consumers are also turning to class action lawsuits to try and clean up the industry.